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Games Inbox: Are you sick of hearing about Call Of Duty: Black Ops 6? [Video]

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Global Marketing Strategies

The Friday letters page wants to see the return of Driver and Colony Wars, as one reader recommends Microsoft Rewards.

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Marketing madnessI have nothing against Call Of Duty in general but I am so sick of seeing ads for Black Ops 6. I read that it has the marketing budget of a major movie and that seems like an understatement. I’ve never seen such blanket advertising for anything. And I got to say, it’s having the opposite effect on me, it’s just making me want to get as far away from the game as possible.

It’s obvious what’s happening. Xbox isn’t going well and all Microsoft’s profits are now are tied to Activision Blizzard’s games. So they do the obvious thing any thoughtless exec would do: they spend so much money on marketing that they end up making far less profit than they would’ve. It’s no good if …

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