MANILA, PHILIPPINES — Game On launches The In-Game Ads Awards!
Background: Gamers are frequently exposed to mock advertisements in the form of posters, billboards, print ads, films, or even radio spots. These in-game ads often promote parody brands, fictional shows, and make-believe events within the virtual worlds they are playing.
The games themselves are ultra-realistic and mirror the real very, very closely. But are the advertisements in these game worlds just as good? Do they also mirror real-world standards in terms of brand building and creativity?
We’ve collected these in-game ads and invited the best and brightest, the most globally recognized real-world creative experts in advertising, to critique them, share their thoughts and most of all, award the very best with… The Trophies!
Patterned after the in-game trophies that celebrate gamers’ achievements, our panel of the most hardcore creatives …