GAA Captures Memorable Moments in New Campaign to Promote the All Ireland Series [Video]

With the All Ireland Football and Hurling Championships getting underway this weekend, the GAA has launched a new campaign to promote both tournaments.

Created by BBDO Dublin-now in partnership with TBWA Dublin- the campaign taps into the memorable moments associated with attending an All Ireland match, featuring a woman reminiscing about a Championship day she shared with her father as a child.

“Championship days out with your family, friends, club mates and community remain unparalleled in Irish sport,” says Noel Quinn, head of GAA Marketing and GAAGO.

“This new campaign tells a specific story about the joy and thrill of one such experience but will speak universally to all GAA match goers. It amplifies the magic and unforgettable experiences surrounding our Championships and is very timely ahead of the wide open 2024 competitions”.

“Right now, you can watch anything from anywhere at any time. And two minutes later you’ll have …