Wondering how voice search may affect the travel industry?
You’re not alone.
The introduction and ensuing popularity of digital assistants has brought with it a change in the way we search and market businesses.
In this article, I’ll explain the changing role voice search plays in the hospitality industry, and how you can prepare for the new technology.
The popularity of voice search has been on the rise for some time now, with no signs of slowing down.
As of January 2018, there were an estimated 1 billion voice searches per month. And by 2020, it’s predicted that 50% of searches will be done by voice.
Part of the upswing can be attributed to the easy accessibility of digital assistants – they live in our phones, our cars, our watches, living rooms, and kitchens.
Most communicate in multiple formats, whether it’s through a home device like Google Home or a wearable watch like Apple’s Siri.
Because of that, searching’s never been easier.
…