Fullpath Announces New Data Integration with DealerBuilt’s Oplogic Variable Operations Platform | PR Newswire [Video]

Enhanced Data Synchronization and Improved Customer Targeting Now Available Through Fullpath and Oplogic Integration

, /PRNewswire/ — Fullpath, the automotive industry’s leading customer data platform (CDP) and marketing automation solution, is proud to announce a new integration with DealerBuilt’s Oplogic Variable Operations Platform of CRM, Desking, F&I Menus, Equity, Telephony, Fraud Protection, and AI Tools. This partnership aims to transform customer data management for dealerships by providing seamless data connections, enhancing data consolidation, and supporting more precise customer targeting.

This partnership aims to transform customer data management for dealerships by providing seamless data connections.

The integration allows for data synchronization, ensuring that customer records are updated in Fullpath’s CDP daily. This data sharing empowers dealerships to gain a unified view of their customers, consolidate insights across their marketing and sales channels, and act upon these insights with more precise marketing strategies.

“At Fullpath, we are committed to delivering data-driven solutions that …