Playful social and digital work promotes brand’s premium Gift Boxes for any occasion
The holidays can be a magnet for lacklustre, forgettable gifts that ultimately end up collecting dust. This season, instead of socks and candles, ButcherBox is unwrapping a much better gifting option – delicious, responsibly raised meat and seafood – with the help of new work promoting their premium Gift Boxes.
Created in partnership with agency Full Contact, the social and digital Holiday Gifting campaign displays the range of thoughtful and convenient gifting alternatives for the person who appreciates curated, premium protein. Holiday Gifting is the first of many phases to highlight the various ways ButcherBox can help customers become better gift-givers all year round.
The Holiday Gifting campaign continues ButcherBox’s AOR relationship with Full Contact after the launch of the brand’s “Unbox Better” platform, which invited customers to “unbox” the joys of a better, high-quality food experience.
Since 2015, the brand has been on …