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FUBU Returns This Fall At Atlanta Fashion Week [Video]

The iconic brand FUBU, known for its “For Us, By Us” ethos, is making a stateside return at Atlanta Fashion Week this year. The highly anticipated event will showcase FUBU’s Fall 2025 menswear and suits collections with a full runway presentation this Fall. Learn more about the brand’s return inside.

Carl Brown, President and co-founder of FUBU, The Collection, and hotelFUBU, expressed his excitement about the event, stating, “We’re thrilled to share our new vision with the world.” Cecily Groves, VP of Brand Management and Licensing at FUBU and co-founder of hotelFUBU, added, “This collaboration with Atlanta Fashion Week marks a significant milestone for FUBU, bridging our iconic past with a vibrant future in fashion and beyond.”

The runway show will take place on October 4th and feature FUBU’s reimagined classic pieces, infusing fresh energy and style into their 2024-25 collections. Additionally, FUBUsuits will make a special appearance, promising to captivate the audience with their innovative designs.

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