FTs Fiona Spooner on structuring the marketing team around the customer and their journey [Video]

The media brand’s managing director of consumer revenue tells Tim Healey why building an emotional connection with the customer is vital – even in the world of business journalism.

You’re the managing director, consumer revenue, at the Financial Times. Your career journey has seen you in roles at Centaur Communications, then moving through a series of different roles over 20 years at the FT; from marketing manager to head of customer acquisition, CRM and e-commerce, global marketing director and now your current role. Please walk us through your career path.