From Wall Street to solving sleep woes with Betta Sleep [Video]

Pictured above: Richard Norris.

Investment banker turned entrepreneur Richard Norris has turned personal frustrations into global business solutions. His latest venture, Betta Sleep, tackles snoring head-on.

Richard Norris is no stranger to solving problems – both in the boardroom and beyond. After a career as a management consultant, which inspired an MBA at the University of Virginia, Richard turned to investment banking, which included stints on Wall Street with Morgan Stanley and Deutsche Bank. He later returned to New Zealand to take on senior strategic roles in the corporate world. But it’s his entrepreneurial ventures that have brought him the greatest satisfaction.

“I’ve always solved problems that I’ve had,” says Richard. “Where I couldn’t find a product that did what I needed or that just wasn’t doing its job well enough, I’ve gone down the rabbit hole to create my own solutions.”

His first business success, Rapid Dry Towels, started with a simple frustration: …