From Strategy to Leadership: How Marketing Is Reshaping the Accounting Profession | Capstone Conversations [Video]

“This is the golden age of opportunity for accounting…Let’s seize it.”

Stream, listen, download, and subscribe to CPA Trendlines podcasts anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, RSS

Capstone ConversationsBy Jean CaragherFor CPA Trendlines

Accounting marketing has come a long way since the landmark Bates v. State Bar of Arizona case, which 45 years ago allowed professional services firms to market their services. Today, as firms navigate digital transformation, client experience, and talent challenges, marketing plays an increasingly pivotal role. Capstone Conversations brought together a panel of trailblazers to explore the journey and future of accounting marketing. Featuring four decades of Association of Accounting Marketing (AAM) Marketers of the Year, the panel included Adrian Ornik (EY), Sally Glick (formerly Sobel & Co.), Eric Majchrzak (BeachFleischman), and Sarah Cirelli …