From AI to ROI: lessons from 2024 that will set marketers up for success in 2025 [Video]

Our annual round up of key learnings and takeaways from The Responsible Marketing Hub with Google, that marketers can carry forward in 2025.

As 2024 comes to a close, it’s time to reflect on the evolution of online ad measurement and effectiveness. This year marked a turning point for marketers, with significant shifts in technology and regulations converging with the rapid acceleration of AI. Marketing leaders who embraced these changes gained a competitive edge, setting their businesses on a path toward future growth.

Looking ahead to 2025, privacy-first measurement strategies, new media effectiveness solutions and AI adoption are likely to reshape the digital advertising landscape further. From mastering metrics for the boardroom to cutting-edge AI campaigns, The Responsible Marketing Hub with Google supports marketers in mastering end to end measurement, effectiveness and growth strategies to help them deliver ROI for their business.

Here, we’ve curated the soundbites and learnings that drove the industry narrative on measurement …

Tags Brand Management, Global, Global Marketing, Marketing Ideas, Strategies