HONG KONG — FrieslandCampina Hong Kong is set to elevate infant nutrition with the launch of its world-first product, FRISO® SIGNATURE™, through a campaign that changes market norms.
This new product is developed with a deep understanding of modern mothers’ needs and the immature antibody development of babies under four years old. Insights were gathered through meticulous market research, consumer studies, and social listening. Today’s mothers seek a multifaceted approach to childcare, valuing natural ingredients alongside scientific innovation. Therefore, FRISO® SIGNATURE™ incorporates the world’s only patented technology to preserve natural bioactive lgG, delivering a breakthrough both in the product and its communication.
In response to these insights, FrieslandCampina Hong Kong aims to fulfill these nuanced parenting desires with a compelling offline-to-online campaign. This strategy transcends traditional marketing techniques, evolving from solely a product-driven approach to a dual approach in which attitude-based strategy is also encapsulated in the core idea: “Born to be Signature.” To amplify this …