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Global Marketing Strategies

Friday Stir [Video]

-Flirting bumble bees introduce a whole new take on car advertising in FCB London’s “Honeyed Love” campaign for the launch of Skoda’s newest Kodiaq SUV. The global campaign is spearheaded by a 60-second commercial that features a bumble bee getting stuck inside a Kodiaq and driven off on a family road trip, while its sweetheart follows alongside the car in a bid to stay together. The romance is dialed up by the soundtrack, Stevie Wonder singing “For Once in My Life.”

-Wisp, a fast-growing sexual and reproductive healthcare brand in the U.S.,

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