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Fortnite Returns to Android Globally, iOS in EU as Epic’s Fight With Apple Continues [Video]

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Global Marketing Strategies Mobile Marketing

More than four years after Epic Games’ mobile titles were pulled from Apple’s App Store and Google Play, Fortnite and a handful of other Epic games are finally returning to Android globally via a dedicated Epic Games Store, the game publisher announced Friday. On iPhone, only gamers in the European Union will be able to access the Epic Games Store on mobile.

Currently, Epic’s store or independent third-party EU app stores like AltStore PAL are virtually the only ways to get Fortnite on a mobile device. In 2022, Epic began offering Fortnite on iOS via a workaround on the Safari browser for those with Nvidia GeForce Now accounts. But for many gamers, a browser experience just isn’t the same.

The EU’s Digital Markets Act forced Apple to let Epic launch its own store on iOS devices in the region. But Epic isn’t happy with the “confusing” installation process, which is ultimately determined by Apple and Google.

“For now, the process …

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