Forsman & Bodenfors launches new chapter for ‘The Workout Called Life’ adobo Magazine [Video]

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NEW YORK, USA — Award-winning global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s groundbreaking 2023 campaign “The Workout Called Life,” which highlights the wellness advantages and impact of its revolutionary Theragun product line.

For the second installment, F&B and Therabody have teamed up to create two distinctive 30-second spots, which reflect both the agency and brand’s desire to tell a deeper story around everyday movements that act as a workout – from being a career-driven professional and mom to doing exhausting work around the house – and that the Theragun by Therabody can offer some much needed relief. “We started with the insight that many of us are multitaskers, trying to pack so much into each day just to keep up with the pace and expectations of modern life,” said F&B Global Strategy Lead Tom Suharto.“But the thing about multitasking is that it all adds up, and by the …