Formula 1 Reveals Insane New Multi-Year Partnership [Video]

Formula 1 has announced a global licensing partnership with Mattel, Inc.

This multi-year collaboration is designed to bring F1-themed Hot Wheels products to life with a 1:64 scale version.

The partnership’s flagship release is a limited-edition die-cast car that boasts a full-metal body chassis, interchangeable tires, and a custom Hot Wheels racing livery marked with the number ’68.’

This special edition product is now available to pre-order through Mattel Creations. Looking ahead to 2025, fans can anticipate a comprehensive range of Hot Wheels offerings featuring detailed replicas of team cars and exclusive collector items.

Lando Norris of Great Britain driving the (4) McLaren MCL38 Mercedes leads Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB20 and the rest of the field into turn one at…Rudy Carezzevoli/Getty Images

Emily Prazer, Chief Commercial Officer of F1, commented on the exciting new partnership:

“This exciting collaboration with Mattel will bring together the adrenaline of motor racing and the …