Former TaylorMade R&D leader going into ball business | Golf News and Tour Information [Video]

While most golfers have been paying attention to the recent introductions of tour-level balls from major companies (Titleist’s latest Pro V1/Pro V1x, Callaway’s Chrome Soft and the Srixon Z-Star family), there’s been a recent influx of smaller manufacturers that have developed some success in marketing golf balls directly to consumers (3UP.com, INeedtheBall.com, Hopkins Golf and Vice Golf). In many cases, these are balls with not insignificant technologies at prices significantly below the national average. Now comes news that for the first time one of the more notable figures in golf ball technology over the last few decades is getting into the business on his own.

Dean Snell, most recently the vice president of golf ball research and development at TaylorMade, is the force behind Snell Golf. The company announced two new products today, one of which includes a multilayer, urethane-covered construction the highest-priced technology currently on the market. Like these …