Former GOP Adviser Slams Trump Campaign: ‘You Need To Be Disciplined’ [Video]

Former Republican adviser Karl Rove has criticized Donald Trump‘s campaign strategy, especially his speeches which need a “simple message that the media will cover.”

“In order to force the media to cover your message, you need to be disciplined, focused, and short. And then they’ve got no option except report to the people of Pennsylvania, people of Arizona, whatever it is you wanna have,” Rove said.

The political strategist spoke on Fox News‘ The Story after Trump’s appearance in Pennsylvania. According to Rove, it was a smart move from Trump to come to one of the most important swing states but he said the former president’s speech needs a clearer message.

“They’re gonna pick out something like he just said, casting aspersions on Kamala Harrisor President Biden,” Rove said. “You give them something big, outlandish and claims about this or that, the dominant media is gonna pick out something nationwide that’s not gonna …