The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Former APRIL’s Naeun Hit With Hidden Sponsorship Accusations Over Video With KwakTube

Categories
Global Marketing Strategies

Nearly a week ago, former APRIL member Lee Naeun appeared in a vlog with popular travel YouTuber KwakTube (real name Kwak Joon Bin), sparking a massive controversy.

KwakTube | Namu Wiki
Lee Naeun

Lee Naeun, who was previously accused of bullying her groupmate Lee Hyunjoo, has mostly stayed away from the public eye since the controversy broke. Her appearance on KwakTube’s channel, which has over 2 million subscribers, was not taken well by netizens.

The video, which ended up getting removed, continues to bring troubles for both Lee and Kwak. On Monday, September 23, the Fair Trade Commission of South Korea shared that the two were facing accusations of undisclosed financial relationship involved in the travel vlog.

A netizen has registered a complaint with the National Petition System, accusing KwakTube of flouting the Act on Fair Labeling and Advertising. The petitioner claimed that the supposed spontaneous Rome trip of Lee and Kwak was pre-arranged by …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads