Lunch with Lynn, anyone? Jaywing’s Becca Tredget says that, with brands seeing considerable success in 2024, next year employee-generated content will truly go stratospheric.
71% of people say that it’s even more important to trust the brands they buy from today than it was in the past. But, too often, the reality of the brand world doesn’t live up to that expectation: people are losing trust in brands on a daily basis.
It’s a perfect storm of consumers demanding more from brands, and brands being exposed for inauthenticity. Just look at high-profile cases of greenwashing, or the recent news from an iCubesWire survey that 53% of audiences do not trust influencer content. But how do we start to go about building trust with audiences?
Enter employee-generated content (EGC).
What’s trust got to do with it?
EGC is content featuring, yes, your employees, bringing them to the forefront of brand comms through entertaining, educational or just plain silly content.
This is not anything new (just search for #AgencyLife on Instagram), but …