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Ford reboots the Capri with panthers, lightning & high-speed thrills [Video]

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Global Marketing Strategies

The Capri returns as an EV with a trio of retro, high-octane spots from Wieden+Kennedy London.

Ford of Europe is bringing back the Capri with a campaign as bold as the legendary coupe itself.

Developed by Wieden+Kennedy London, ‘Mischief Rewired’ taps into the vintage advertising aesthetic that helped define the Capri in its heyday, replete with dramatic narration, action-packed music and even a few panthers for good measure.

Premiering on UK television on Boxing Day before rolling out across Europe, the campaign doesn’t just nod to the Capri’s past – it electrifies it. Each of the three films, ‘Prowl,’ ‘Lightning’ and ‘Ski,’ opens with an authentic vintage Capri ad, only to see the classic model transform into its modern, all-electric successor in cinematic fashion.

In one spot, lightning bolts crackle around the car as it races along a mountainous road. Another sees the new Capri stalked by panthers in the …

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