The Capri returns as an EV with a trio of retro, high-octane spots from Wieden+Kennedy London.
Ford of Europe is bringing back the Capri with a campaign as bold as the legendary coupe itself.
Developed by Wieden+Kennedy London, ‘Mischief Rewired’ taps into the vintage advertising aesthetic that helped define the Capri in its heyday, replete with dramatic narration, action-packed music and even a few panthers for good measure.
Premiering on UK television on Boxing Day before rolling out across Europe, the campaign doesn’t just nod to the Capri’s past – it electrifies it. Each of the three films, ‘Prowl,’ ‘Lightning’ and ‘Ski,’ opens with an authentic vintage Capri ad, only to see the classic model transform into its modern, all-electric successor in cinematic fashion.
In one spot, lightning bolts crackle around the car as it races along a mountainous road. Another sees the new Capri stalked by panthers in the …