Foodwise Ferry Plaza farmers market Building Equity Program uplifts BIPOC entrepreneurs [Video]

SAN FRANCISCO — Every Tuesday, Thursday, and Saturday, booths pop up around San Francisco’s Ferry Building as part of the Ferry Plaza Farmers Market operated by Foodwise.

Foodwise is an educational based nonprofit organization that helps people connect with the farmers and food makers, learn about local and seasonal food, and build a sense of community.

Saturdays are the busiest day at the market with more than 100 vendors sharing their products with the Bay Area. Foodwise is an essential resource for both established and up and coming businesses.

“In our year here, our hot sauce has now landed in nine different countries, we’re in 24 different states,” said chef Sarah Germany, owner of her namesake Oakland-based hot sauce company.

The organization’s Building Equity Program offers business development resources and opportunities for early-stage BIPOC food entrepreneurs. “We actually cover their permit fees and help them with technical assistance, marketing, promotion, things like that. …