Have you ever scrolled through your social media feed and saw friends having fun at a concert you didn’t even know about until it was too late? Or maybe you’ve come across an ad for a limited-time sale that ends just as you find it?
That sinking feeling, that pang of regret, is known as the Fear of Missing Out – or FOMO, as everyone prefers to call it. It’s a powerful emotion, and believe it or not, it can be a game-changer in your sales strategy.
In today’s digital age, where the pace of life seems faster than ever, FOMO has become a psychological trigger that brands are using to their advantage. Whether you’re a seasoned marketer looking to win your competitor’s customers or a new business trying to get the word out, FOMO can make a huge difference in how folks engage with your campaigns.
As a digital marketing agency in New York that cares, we’re here to break down …