Fold It Inside Scoop | Kimba Digital Marketing [Video]

A monthly deep-dive into an organisation, product or service and how they are using gamification in their business.

We’ll talk about the specific gamification techniques used, explain what they are, why we think that business is using them and give you some ideas as to how those tools can be used by small businesses.

This issue of the Inside Scoop will be discussed in more detail at our monthly Codebreaker Club, available to Codebreaker level members and higher at 1pm on 17th May 2024. 

Foldit is described on their homepage as “a revolutionary crowdsourcing computer game enabling you to contribute to scientific research.”

One of the bigger accomplishments of Foldit according to Wikipedia:

“In 2011, Foldit players helped decipher the crystal structure of a retroviral protease from Mason-Pfizer monkey virus (M-PMV), a monkey virus which causes HIV/AIDS-like symptoms, a scientific …