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Community Building and Management Public Relations

‘Fly Me to the Moon’ doesn’t land quickly [Video]

“Fly Me to the Moon” takes too long to launch.

Attempting to show how the U.S. government may have hedged its bets before landing a man on the moon, the comedy also tackles monetizing the space program and a most unlikely romance.

Had this been made in the early ‘70s, Doris Day and Rock Hudson might have been the stars.

Instead, Scarlett Johansson and Channing Tatum are the opposites who ultimately attract.

She’s a hotshot public relations/marketing pro; he’s the mission flight coordinator.

Because elected officials are hesitant to throw money at the space program, they need to be coerced. That’s where Johannson’s Kelly Jones comes in. She markets everything from the watches astronauts wear to the powdered orange juice they drink. She’s good at schmoozing senators, too, and isn’t above helping a White House operative stage a moon landing in a hangar – just in case the real thing …

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