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Mobile Marketing

Floating Notifications Is It Time You Integrate Them Into Your App? – [Video]

Wondering if it is time you integrate floating notifications into your app? This is an important question that we intend to answer in this article.

In this article

  1. The role of notifications in the success of an app
  2. Floating notifications: What they are?
  3. Should you integrate floating notifications into your app?
  4. Integrating floating messages into your app
  5. Frequently Asked Questions on integrating floating notifications

The role of notifications in the success of an app

Why do messages or notifications matter in an app? Well, app engagement through a well-designed user interface is important, and app notifications can help considerably to improve audience engagement and site statistics.

A mobile app can incorporate two kinds of notifications, namely, “push notifications”, and “in-app messages”.

Why should you use “push notifications” in your app? “Push notifications” bring people back to your app, therefore, you can re-engage with them.

“Push notifications” can deliver many advantages, e.g.:

  • They can increase the users’ engagement with your app.
  • Users are more likely to return …
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