How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

Filling Stations Speaks on New Fuel Price, Complains of Low Patronage [Video]

Categories
Global Marketing Strategies
  • Filling stations have reported a significant drop in customer turnout as petrol prices soar above N1,000 per litre
  • Some affected filling station owners may begin to downsize their workforce to manage the high operational cost
  • To attract more customers, petrol marketers under PETROAN and IPMAN are considering slashing pump prices

Legit.ng journalist Dave Ibemere has over a decade of business journalism experience with in-depth knowledge of the Nigerian economy, stocks, and general market trends.

Filling station operators in Nigeria have cried out about dwindling customer turnout as petrol prices exceed N1,000 per litre.

The low patronage is affecting marketers’ return on investment, and they are considering scaling back operations and reducing fuel pump prices.

Nigerians buy less fuelPhoto credit: Benson IbeabuchiSource: Getty Images

Speaking on Channels Television’s The Morning Brief on Monday, Billy Gillis-Harry, President of the Petroleum Products Retail Outlets Owners Association of Nigeria (PETROAN), expressed concerns about the industry’s financial challenges.

Gillis-Harry highlighted …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads