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Fiji Water Lawsuit Raises Concerns About Microplastics [Video]

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Global Marketing Strategies

The Plastic Pollution Coalition has accused The Wonderful Company, LLC and FIJI Water, LLC of misleading consumers about the purity and environmental impact of FIJI Water.

Filed in the District of Columbia Superior Court on January 31, 2025, the lawsuit claims that despite FIJI Water’s marketing as “natural artesian water,” independent tests have found the presence of microplastics and bisphenol-A (BPA), which are harmful to human health.

Why It Matters

Growing concerns about microplastics in drinking water and the environmental impact of bottled water are at the forefront of the lawsuit against FIJI Water.

FIJI Water is promoted as a pristine product, untouched by human activity and protected from external elements. However, the presence of microplastics and BPA contradicts these claims, according to the lawsuit, pointing to a broader issue of plastic pollution in supposedly natural products.

The case also highlights the challenges of regulating and truthfully marketing bottled water in an era where consumers are increasingly conscious of the …

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