Online e-commerce platforms in the country saw sales worth over Rs 54,500 crore in the first week of the festive season, about 55 per cent of total sales projected during the next month.
According to latest data from Datum Intelligence, a market research firm focused on consumer technology, the e-commerce platforms saw a 26 per cent in the first week of the festive sale, compared to the same period in 2023.
Mobiles, electronics and consumer durables, home and general merchandise categories accounted for 75 per cent of sales during the period, while smartphones and TVs accounted for over 70 per cent of sales in the tier 2 and 3 cities.
The festive month started from September 26. It will continue till November 3 (post Diwali) and sales are expected to be Rs 1 lakh crore.
According to the report, sales of fashion, grocery, beauty and personal care items have seen an increase of 2-4 …