Federal funds announced for Cereals Canada [Video]

The federal government has announced $7.3 million for Cereals Canada research and market development.

The funding was announced Oct. 15 by Winnipeg South MP Terry Duguid, on behalf of Agriculture and Agri-Food Canada Minister Lawrence MacAulay, at the industry group’s pasta lab in Winnipeg.

“Our government is building on our long legacy of support for Cereals Canada,” said Duguid.

The funding falls under two programs within the Sustainable Canadian Agricultural Partnership (S-CAP).

The larger of the two accounts for $6,660,817 over three years and comes via the AgriMarketing Program. That program aims to increase market access, improve customer support and expand exports through initiatives like technical exchanges, market research and knowledge sharing among stakeholders.