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FCB’s #RainbowNation Takes Home 5 Cannes Lions [Video]

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Global Marketing Strategies

Coca-Cola South Africa’s #RainbowNation Celebration of Freedom Day has won the recognition and admiration of the world’s marketing and advertising fraternities to bring home four accolades from the leading awards of the international stage.

At the Cannes International Advertising Festival taking place in France this week, it landed a phenomenal 5 awards including Gold. These were two Bronze Cannes Lions in the Promotions & Activation category, one Silver Cannes Lion in the Media category, one Silver Cannes Lion in the Outdoor category and one GOLD Cannes Lion in the Media category.

This is the first time a Coca-Cola campaign originating in South Africa has won in Cannes, and a major coupe for the South African marketing team to have achieved this for the global brand.

During the month of April 2014, in the build up to Freedom Day in South Africa, Coca-Cola literally created rainbows to mark the 20th anniversary …

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