FCB Chicago celebrates its Grand Prix win at Cannes adobo Magazine [Video]

CANNES, FRANCE — Creative agency FCB Chicago proudly celebrated its Grand Prix win for Dramamine‘s “The Last Barf Bag” at Cannes Lions International Festival for Creativity‘s Health & Wellness category.

To commemorate the 75-year anniversary of the invention of the barf bag, Dramamine and FCB Chicago, in collaboration with Sunny Sixteen, 360PR+, and The Shipyard, launched a campaign to breathe new life — not barf — into the paper product with a mission to save its fellow partner in puke.

“The Last Barf Bag” explores the cultural impact of a humble yet crucial American invention made all but defunct due to Dramamine’s effectiveness in preventing unexpected upchucks. Through a new documentary, a collection of upcycled, repurposed bags, and a pop-up museum exhibition, Dramamine paid tribute to a once iconic part of our culture and history, nodding to the manufacturers, collectors, and nausea sufferers as they fill barf bags with new purpose and save their industry from irrelevance.

On the …