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Event Marketing and Sponsorships

Faster, Higher, StrongerCuter? Funnier? Graceful-er? Should Donald OConnor Have Been In The Olympics? [Video]

There’s a gold medal right there if I ever saw one. (And shame on TCM for sticking in a promotion before Donald’s big finish.)

But seriously folks: is the Olympics about sports and athletic competition, or has become just a long TV variety show? The institution of “breaking” as an Olympic event is an ominous slippery slope that was already too slippery. The fact that an activity—like dancing—takes athletic ability still doesn’t mean it’s a competitive sport.

I became convinced that the dancing in the Olympics was one more reason I eschew the whole mess after reading a lament from a New York Times sports columnist titled, “Female Gymnasts Have to Dance. What if the Sport Actually Valued It?” I have a better idea: what if the Olympics just cut dancing the hell out the games entirely?

Why are female gymnasts required to dance and male gymnasts are not? Rhetorical …

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