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Strategic Partnerships and Alliances

Famous car brand ‘on brink of collapse’ now in talks to ‘merge’ with rival after bosses warn it has ‘a year to survive’ [Video]

A FAMOUS car brand said to be “on the brink of collapse” is in talks with a rival firm over a shock “merger”.

The amalgamation of the famous Japanese car makers would create a new “automatic powerhouse”.

The Japanese brands have already deepened ties this year and could confirm talks as early as next weekCredit: Getty

It has been revealed that Honda and Nissan are exploring the possibility of joining forces after years of competing in the industry.

If the plans were successful, the company could sell more than seven million vehicles a year.

The strategic partnership has specifically set out plans for EVs.

First reported by Nikkei, a Japanese business newspaper, neither company have officially confirmed or denied the talks.

However, the article stated: “If there are any updates, we will inform our stakeholders at the appropriate time.

“It was not something that has been announced by either company.”

According to TV channel TBS, the two companies

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