Tektite, a German studio specializing in AI production for brands and advertising, teams with agency TEAMBBDO to create “The Revived”, a tribute to Ukrainian athletes killed defending their country in the war with Russia.
Inna Tabachenko, copywriter at BBDO Germany: “People hear a lot about the horrors of war and sometimes the many reports can be numbing. We want to remind people that the Ukrainian victims are not just numbers – they are faces, voices, hearts and dreams.
“The film was presented for the first time by the Ministry of Youth and Sports of Ukraine and Brand Ukraine at an event in the Olympic Village in Paris this week. The AI characters of the fallen athletes were created based on photos and video provided by their families.
“The hero of the campaign is the young boxer Maksym Halinichev, who died on the front line in 2023 at the age of …