Conferences can be a drag, right? But they shouldn’t be, says Erica Wiggins of GPJ – there’s plenty exciting happening in the B2B events space.
There’s a stubborn myth that B2B marketing can’t match the creativity or excitement of B2C, but that view is outdated at best. Experiential marketing, with its immersive, personalized experiences, is transforming B2B engagements, making them more dynamic, memorable, and powerful than ever before. As George P. Johnson (GPJ) CEO Chris Meyer points out: “Experiential marketing isn’t just adding excitement – it’s rewriting the rules of B2B”.
There’s never been a better time to invest in experiences that matter – and there are plenty of resources for inspiration. Look to BizBash’s Most Innovative Meetings of 2024 for cutting-edge event ideas, explore Event Marketer Best of CES 2024 for standout activations, and dive into the insights shared at the ANA Masters of B2B Marketing Conferenceto see how the best in the industry are driving engagement and …