Experiential marketing has breathed fresh life into B2B engagements [Video]

Conferences can be a drag, right? But they shouldn’t be, says Erica Wiggins of GPJ – there’s plenty exciting happening in the B2B events space.

There’s a stubborn myth that B2B marketing can’t match the creativity or excitement of B2C, but that view is outdated at best. Experiential marketing, with its immersive, personalized experiences, is transforming B2B engagements, making them more dynamic, memorable, and powerful than ever before. As George P. Johnson (GPJ) CEO Chris Meyer points out: “Experiential marketing isn’t just adding excitement – it’s rewriting the rules of B2B”.