Experienced-based gifting is a growing trend [Video]

Experience-based gifting is a growing trend and almost half of people in the U.S. say they plan to give gifts like event tickets, memberships or travel experiences instead of physical gifts this year.

In 2023, surveys indicated that about 60 percent of Americans showed a preference for experience-based gifts over traditional physical items, especially among millennials and Gen Z.

We have three ideas for the people on your holiday shopping list.

1. Give the gift of education with my529. Marketing Director Bryn Ramjoue says my529, Utah’s official educational savings plan, offers a unique way to gift a child’s future. Instead of clothes that wear our and toys that break, my529 contributes to a child’s college fund, so it grows and lasts a lifetime. Anyone can gift a my529 contribution – parents, grandparents or even friends. It’s as easy as visiting my529.org to get started.
2. Give the gift of an annual membership to Thanksgiving Point, a …