At Napoleon Creative, we specialise in creating video and animation content that grabs attention and delivers clear messages. Recently, we worked with Capgemini on an exhibition stand video to bring one of their static graphics to life. We faced a tight timeline to deliver for the Farnborough Airshow.
The Brief
Capgemini’s graphic told the story of an executive making a sustainable air journey to attend the Farnborough Airshow. Air travel comes with sustainability challenges, and Capgemini wanted to highlight ways to reduce CO2 emissions. The graphic offered a basic outline, but our task was to dive deeper and create an engaging animation for the stand.
Our Approach to the Exhibition Stand Video
Since the exhibition stand animation would play without sound, we ensured the story was told through text on screen. We added a timeline at the bottom to show the executive’s journey from San Diego to Farnborough. The timeline marker moved forward as …