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Event Marketing and Sponsorships

Exclusive: Nakisa Bidarian Talks Historic Jake Paul vs Mike Tyson Night [Video]

Most Valuable Promotions was co-founded by Nakisa Bidarian, the former Chief Strategy Officer and CFO of the Ultimate Fighting Championship (UFC). Bidarian alongside rising star Jake Paul has been disrupting the boxing scene for four years and has now had one of the most historic nights the world of combat sports has ever seen.

More news: Netflix is Now Being Sued Over Jake Paul vs Mike Tyson Fight

Netflix streamed Jake Paul vs. Mike Tyson live, as the streamer’s first-ever live-streaming sporting event. The numbers from the event paint a picture of pure dominance. From MVP:

  • The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.
  • According to TVision, 56% of all US TV viewing between 12 am and 1 am EST was to the Paul vs Tyson fight.
  • The Paul-Tyson fight garnered an estimated …

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