The Trump campaign and its allies are struggling to gain traction with young voters on TikTok in the final weeks of the 2024 presidential election, an exclusive Newsweek review of data for the popular social media platform shows.
Over the past two months, former President Donald Trump‘s campaign and conservative influencers have used TikTok to try to win over the growing number of young people who get their news from the short-form video sharing app.
But the outreach effort is being drowned out by the popularity of anti-Trump videos on the app, according to TikTok data compiled by the social analytics company Zelf and analyzed by FWIW, a website tracking digital trends in elections. The independent review of content on TikTok was shared with Newsweek and has not been previously reported.
At least 15,300 anti-Trump videos have appeared on TikTok in the past two months, and the clips received 2.6 billion views, the data shows. During the same …