EXCLUSIVE DISCUSSION: Who takes credit for a film’s box office success and what is the importance of influencers in digital age [Video]

In an exclusive discussion with Pinkvilla, Varun Gupta delves into the evolving dynamics of film success, focusing on who deserves credit and the rising influence of critics and influencers.

Picture Courtesy: IMDb

In the digital age, where critics, influencers, and social media play a huge role, the question of who truly deserves credit for a film’s success has become more complex. Varun Gupta, the marketing director behind several Bollywood hits, recently shed light on this dynamic, discussing the influence of critics, the role of influencers, and the impact of box office numbers, using examples from recent hits like Animal, Bhool Bhulaiyaa 3, Tu Jhoothi Main Makkaar, and Chandu Champion.

In an exclusive discussion with Pinkvilla, Varun Gupta opened up about the intricacies of box office success and the evolving role of critics and influencers in the digital age. Reflecting on his experiences, …