In November 2022, a 25th Anniversary Project Working Group was formed at Curtin Malaysia, spearheaded by its Corporate Affairs team and comprising of key projectstakeholders from various areas, to craft and deliver a comprehensive celebration plan for the quarter-century milestone. Under the banner “25 Years of Excellence,” the Project Working Group meticulously planned a series of events and activities running from October 2023 toDecember 2024.
For nearly a year, the Project Working Group demonstrated outstanding dedication, creativity, and strategic insight in executing a robust program. Through the events and activities, and targeted communications, branding, and social media, the group’s work strengthened pride and loyalty among stakeholders and built philanthropic potential, while enhancing Curtin’s reputation and brand awareness.