Evolving Audience Engagement in the Digital Age with NPR’s Michael Smith [Video]

A Content Disrupted podcast with Michael Smith, Chief Marketing Officer at NPR

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Join us for a fascinating conversation with Michael Smith as he delves into the changing world of marketing and media. Michael, NPR’s Chief Marketing Officer, shares how he blends data with creativity, drawing from his successful past at the Cooking Channel. They discuss breaking down organizational barriers and finding the right mix of brand-building and performance marketing. Michael compares today’s AI advancements with earlier tech shifts like TV and digital tools, stressing the need to balance innovation and authenticity. He highlights the importance of understanding consumer behavior and adapting to new tech carefully. Michael’s experience with digital transformation and content strategy shapes his views on these trends. The discussion points to the critical role of aligning strategy with audience needs in today’s fast-evolving media landscape.

Episode Highlights:

• [08:35] The Evolution of Media Consumption – Michael discusses …