Euro 2024: The players, brands and media that really won the tournament – and why Gary Lineker is in an ‘awkward’ position with the BBC [Video]

On a recent Footballco Business Podcast, host of the SportsPro Podcast, Tom Bassam, discussed the media and marketing highlights from Euro 2024, from the biggest brands and players, to the kits and media trends coming out of this year’s tournament.

Listen to the show in full below, or click here.

Most marketable player – a surprise package…

While the likes of Kylian Mbappe, Jude Bellingham and Cristiano Ronaldo rightly dominate talk around the most marketable athletes, international tournaments are perfect shop windows for lesser-known players to increase their brand as well as put themselves on the shortlist for clubs around Europe.

This is why we asked Bassam to tell us which players he thought broke through during the Euros.

He said: “We [SportsPro] picked our most marketable eleven at Footballco’s Hotel MUNDIAL event in London. This is one [player] that we …