ESPN drops into Fortnite with ‘Football Island’ [Video]

In today’s sports media era, it’s vital to reach audiences where they are. Nowadays, that means in the video game Fortnite.

ESPN has now partnered with the blockbuster game popular among the Gen-Z audience with the introduction of “ESPN Football Island,” a new feature available for gamers looking to mix some of their favorite SportsCenter anchors into the action.

The new game mode includes cameos from the SportsCenter tandem of Randy Scott and Gary Striewski along with NHL content host Arda Öcal. In announcing the new collaboration, ESPN Vice President, Sports Business Development & Innovation Kevin Lopes said, “At ESPN, we consistently look for ways to innovate and showcase our world-class sports storytelling. With ESPN Football Island, we’re doing just that through engaging games on a platform we know resonates with the next generation of sports fans.”

On “ESPN Football Island” players will compete in teams to move a giant football down the field to score a touchdown, all the while avoiding obstacles …