ERA REAL ESTATE LAUNCHES “MOVE UP” CAMPAIGN | PR Newswire [Video]

After strategic reshaping of its leadership team and service offerings, the brand shows why “It’s time to move up” to ERA

, /PRNewswire/ — ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, has launched a new marketing campaign, “It’s time to move up,” to reinforce the ERA^® brand’s promise to both agents and consumers.

The campaign leveraged key findings from agents and consumer research and builds on the ERA^® brand’s 99% recommendation rating, underscoring the brand’s affiliated agents and companies’ position as true community experts.

“This campaign highlights our commitment to innovation and growth and reinforces our dedication to supporting our agents and brokers,” said Alex Vidal, president of ERA Real Estate. “This marks a new chapter in our journey as a brand, and we’re excited about the role it will play as we continue our growth in the months and years ahead.”

The campaign launched in …