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Epson High-Capacity Ink Tank Inkjet Printers culmulative global sales surpass 100 Million units YugaTech [Video]

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Global Marketing Strategies

Originally introduced in Indonesia, Epson’s ink tank printers have been adopted, and are now sold in 170 countries and regions worldwide. Today, Seiko Epson Corporation has achieved a significant milestone with cumulative global sales of Epson’s high-capacity ink tank printers, surpassing 100 million units since the launch of EcoTank in 2010.

“High-capacity ink tank printers are fundamentally different from traditional cartridge models, and we faced many challenges in developing them,” said Noelle Gonzalez, Marketing Division Head at Epson Philippines. “But we persisted, driven by the desire to help customers print without hesitation by delivering a printer that provided minimal hassle, lower costs, and a reduced environmental impact. Since our debut, we’ve seen remarkable support for these products, as they provide users with cost-effective, reliable, and eco-conscious printing solutions.”

Strong Market Impact in Asia and BeyondEpson continues to maintain the No. 1 global market share in high-capacity ink tank printers with approximately 45% of units shipped in …

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