How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed [Video]

Categories
Influencer Marketing

Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed

In this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as “influencers,” have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. 

Takeaways for this episode include:

• Tips for identifying your campus’s “influencers” and making an ask
• Guidance on setting goals and a budget
• Insights into how influencers can support crisis communications and issues management
• Ideas for using influencer-created content across your marketing channels

 

This episode is brought to you by our friends at Mindpower:

​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower (https://mindpowerinc.com/) – a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here (https://mindpowerinc.com/) ! 

 

About the Enrollify podcast Network:

Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify (https://www.enrollify.org/) shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network (https://podcasts.enrollify.org/) at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

– – – –

Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Talking Tactics (https://podcasts.enrollify.org/talking-tactics?hsLang=en) and Higher Ed Pulse (https://podcasts.enrollify.org/higher-ed-pulse?hsLang=en) . 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com (https://451.elmt.link/49ocwR8) . 

Connect with Us at the Engage Summit:
Exciting news — Jaime will be at the 2024 Engage Summit (http://engage.element451.com) in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com (http://engage.element451.com) — we can’t wait to see you there!

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos