An Australian entrepreneur has spoken of making €58,000 overnight after marketing his semi-permanent tattoo product with a viral TikTok video.
Pascal Tolley woke up to a five-figure windfall after his TikTok video showcasing EasyTatt Inc Co tattoo sleeves went viral, and has now been viewed 7.9m times in the past week.
Tolley had the idea for EasyTatt following his brother Paris’ death in 2017. He couldn’t decide on a meaningful tattoo tribute, and envisioned a solution whereby he could test out tattoo ideas before committing to permanent ink.
EasyTatt now specialises in producing non-permanent tattoos that allow users to experiment with designs, sizes and placements, and Tolley has given up a career in law to pursue the business full time.
“I used the heartbreak and grief of losing my brother as fuel to ignite the pursuit of my dreams. Building my business became a source of solace amidst daily struggles, offering a sense of …